Salisbury, MD, September 18, 2009

In an effort to assist operators, and to continue to be a leader in the poultry industry, Perdue has launched a new trends program. 4cast, which is available online and in a printed semi-annual newsletter, has all of the latest foodservice trends and insights to help operators build their businesses.

4cast and Perdue are helping operators grow their business with key insights in four main categories:

• Consumer: Happy patrons means more money. 4cast stays up-to-date with the latest consumer trends so sales will soar.
• Culinary: Keeping menus fresh keeps diners coming back for more. 4cast sparks operator creativity with the latest trends.
• Industry: Know the industry better, know the competition better. 4cast makes it easier for operators to grow their businesses.
• Living: From the latest green initiatives, to wellness trends, 4cast helps operators gain insight on where they want to grow.
  

The site will be updated frequently with new articles, information and trends. Go to perduefoodservice.com® and head to the 4cast section for more information.

Ranked third in sales in the poultry industry, Perdue Incorporated is a leading international food and agriculture business providing quality products and services to customers in more than 70 countries.

Privately held and family-run for three generations, the company employs more than 22,000 associates and partners with more than 2,400 independent farm families-all who share in the commitment to quality that has guided the company since its founding in 1920.

For more information, visit perdue.com