Salisbury, MD, August 19, 2009

PERDUE® quality has taken on a whole new perspective. Perdue’s new positioning ensures operators that they can be confident in Perdue’s quality, heritage and commitment to their business-without a doubt.

A company’s heritage and business principles may be more important today than any time since the 1930s. As a privately held, third generation family-run business, Perdue’s principles are more than mere words. They’re the heart and soul of their business, and have been since 1920.

Without a doubt, Perdue Foodservice’s new tagline, speaks to a feeling that’s in short supply these days-confidence. Confidence that PERDUE® products will perform well, and that Perdue will meet or exceed our obligations as a supplier, steward of the environment, and trusted business partner.

Look for Perdue’s new print ads in upcoming issues of foodservice trade publications. To see all the benefits Perdue offers operators and their businesses, visit perduefoodservice.com®.

Ranked third in sales in the poultry industry, Perdue Incorporated is a leading international food and agriculture business providing quality products and services to customers in more than 70 countries. Privately held and family-run for three generations, the company employs more than 22,000 associates and partners with more than 2,400 independent farm families-all who share in the commitment to quality that has guided the company since its founding in 1920.

For more information, visit perduefoodservice.com®