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October, 2009
Targeting the Teen Demo
In 2007, Tropical Smoothie Cafe introduced national Flip Flop Day to celebrate the first day of summer. Read More >


September, 2009
Who's Eating Where?
Changes in dining frequency and food preferences are sending ripples through the industry. Read More >


September, 2009
A Little Something Extra
Value doesn't always have to come from the price of the food. Read More >


August, 2009
The Social Marketing Revolution
Guerilla marketing has taken a decidedly tech turn. Pros: It's cheap and effective. Cons: What's Twitter again? Read More >


July, 2009
Making Room for Baby
Kids--even the littlest ones--wield major influence in family dining decisions. Read More >


July, 2009
How to Bring in Millennials--and Keep Them Coming Back
Worried that you might be missing out on a big target consumer? Millennials, or Gen Yers, are aged 12-27 and offer a great opportunity to bring in new diners. Read More >


July, 2009
Make Room for the Empty Nesters
Even as they age, Baby Boomers will continue to influence restaurant trends. Read More >


July, 2009
The Senior Customer Class
Flexible and experimental when they eat out, these older Americans make up a powerful dining group. Read More >


July, 2009
Marketing to Penny Pinchers
How to get people to spend when they don't want to spend. Read More >